Cumulus Media - Chapter 11 Case Summary

Cumulus Media has filed for a prepackaged Chapter 11 bankruptcy to deleverage its balance sheet by approximately $592 million, driven by sustained advertising declines from digital competition, macroeconomic pressures, and a network tying dispute with Nielsen over access to national ratings data, supported by an RSA with approximately 72% of its 2029 debt holders.

Business Description

Headquartered in Atlanta, GA, Cumulus Media Inc. ("Cumulus Media"), along with its Debtor and non-Debtor affiliates (collectively, "Cumulus" or the "Company"), is a leading audio-first media company delivering premium content to approximately a quarter of a billion people every month through 394 owned-and-operated radio stations across 84 markets, national audio platforms, and an expansive suite of digital media offerings.

Cumulus generates revenue primarily from the sale of broadcast radio advertising time to local, regional, and national clients, supplemented by digital advertising and other ancillary revenue streams. The Company provides advertisers with personal connections, local impact, and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, full-service audio solutions, and live event experiences.

Cumulus Media has one operating and reportable segment, with centralized management of its executive, administrative, and support functions, including finance, accounting, legal, human resources, revenue management, marketing, and information technology.

As of the Petition Date, the Company employed approximately 3,000 people, including approximately 2,000 full-time employees. Of these, approximately 100 employees were covered by eight collective bargaining agreements. The Company also enters into contracts with many of its on-air personalities and podcast hosts, including, in certain instances, exclusive or semi-exclusive content syndication agreements.

Cumulus Media Inc. is a Delaware corporation, organized in 2018. Certain direct and indirect subsidiaries did not file for Chapter 11 relief, including eight companies that hold FCC licenses (the "Non-Debtor FCC License Holders") and two companies designated as "Non-Significant Subsidiaries" under the Debtors' prepetition debt documents. None of these non-debtor entities conduct material business operations, have employees, are obligors on prepetition funded debt, or have pledged assets in favor of prepetition secured lenders.


Corporate History

Cumulus Media Inc. is the successor to CM Wind Down Topco Inc. (formerly known as Cumulus Media, Inc., "Old Cumulus"), a Delaware corporation originally organized in 2002. Old Cumulus and certain of its direct and indirect subsidiaries filed voluntary petitions for bankruptcy relief in November 2017 in the U.S. Bankruptcy Court for the Southern District of New York.

Corporate Structure and Equity

Pursuant to its Charter, Cumulus Media Inc. is authorized to issue an aggregate of 300,000,000 shares of stock divided into three classes: 100,000,000 shares of Class A common stock, 100,000,000 shares of Class B common stock, and 100,000,000 shares of preferred stock.

Subsidiaries, Joint Ventures, and Trusts

The Debtors own interests in various joint ventures and partnerships, none of which are Debtors. Most of these entities were created for the purpose of owning and operating physical radio assets, such as towers, antenna systems, or combiner systems.

The Debtors are also beneficiaries of a trust that holds for divestiture certain radio assets with de minimis value, in accordance with a Memorandum Opinion and Order released by the FCC.


Operations Overview

Cumulus operates across three major revenue streams — broadcast radio, digital, and other revenue — supported by a broad portfolio of content platforms spanning local stations, the Westwood One network, the Cumulus Podcast Network, a leading streaming audio advertising network, and local digital marketing services.

Broadcast Radio Revenue

The majority of the Company's revenue is generated through the sale of terrestrial broadcast radio spot advertising time. Local and regional spot advertising is sold by Cumulus-employed sales personnel, while national spot advertising is marketed and sold by both the Company's internal national sales team and Katz Media Group, Inc. ("Katz") under an outsourced arrangement.

Digital Revenue

Cumulus generates digital advertising revenue through digital marketing services and the sale of advertising and promotional opportunities across its podcasting network, streaming audio network, websites, and mobile applications.

Other Revenue

Other revenue includes trade and barter transactions, remote and event revenues, and non-advertising revenue. Non-advertising revenue represents fees received for licensing network content, imputed tower rental income, satellite rental income, and proprietary software licensing.

Advertising Sales Strategy

Each station's local sales staff solicits both broadcast and digital advertising, either directly from local advertisers or indirectly through advertising agencies. The Company uses a tiered commission structure to focus its sales staff on new business development.

Regulatory Environment

The ownership, operation, and sale of radio broadcast stations are subject to the jurisdiction of the Federal Communications Commission ("FCC"), which acts under authority of the Communications Act of 1934, as amended. The FCC issues permits and licenses to construct and operate radio stations, assigns broadcast frequencies, approves changes in ownership or control of station licenses, regulates transmission equipment and technical parameters, and has the authority to impose penalties for violations of its rules.


Prepetition Obligations

As of the Petition Date, the Debtors report approximately $697.1 million in aggregate principal amount of funded debt obligations outstanding. The Company's prepetition capital structure comprises secured and unsecured funded debt as summarized below:

ABL Facility

2029 Term Loans

2029 Secured Notes

2026 Term Loans (Subordinated)

2026 Senior Notes (Unsecured)

Intercreditor Agreements


Events Leading to Bankruptcy

Declining Broadcast Radio Industry and Macroeconomic Headwinds

Refinancing and Strategic Balance Sheet Initiatives

Ongoing Operational Challenges and Liquidity Pressures

Nielsen Litigation

Retention of Professionals and Governance Enhancements

Stakeholder Engagement and RSA Negotiations

Cash Collateral and ABL Commitment

Plan Treatment Summary (per RSA Term Sheet)